Starbucks Delivering Customer Service - 2050 Words

Introduction: Starbucks faces a difficult and controversial management challenge. The company’s most recent market research has revealed unexpected findings implicating that Starbuck is not always meeting customer’s expectations in the area of customer satisfaction. The purpose of this memo is to analyze and provide recommendation on whether or not the company should go forth with a $40 million investment in additional labor in the stores. This $40 million investment is necessary in order to bring service time down to a three-minute interval and ultimately increase customer satisfaction. A marketing strategy and corresponding recommendation will be provided for your approval. Situation Analysis: Numerous factors accounted for†¦show more content†¦Starbucks has put heavy concentration on product innovation, new product launches and branding strategies and as a result, the company has lost sight of the customer’s wants and needs. Ultimately, Starbucks is not properly or correctly measuring customer satisfaction. They are basing these scores on characteristics affecting the product, and not precisely measuring the quality of their services. As Exhibit 10 from the case study shows, Starbucks’ customers ranked a clean and convenient store as the most important attributes of creating customer satisfaction. As marketing research is beginning to reveal, this should not be the only focus. Starbucks needs to shift their priorities and rank fast service, customer experience, and atmosphere as most important, as new studies suggest. The market research team has also discovered that Starbucks’ customer base is evolving. The customers tend to be younger and less well educated. Regardless of this insight, customer behavior remains the same. According to Figure A in the case study, the typical customer visits just five times a month. I believe this is in part due to Starbucks’ inability to meet customer expectations and increase satisfaction. In order for the company to increase the frequency of customer visits, customer satisfaction must improve. Thus, the ideal, most profitable consumer for Starbucks is one who is aShow MoreRelatedStarbucks : Delivering Customer Service1278 Words   |  6 Pagesì‹  Ã¬  Å"í’ˆë §Ë†Ã¬ ¼â‚¬Ã­Å'… ì ¡ °Ã« ³â€ž ì‚ ¬Ã« ¡â‚¬ ë °Å"í‘Å" Starbucks : Delivering Customer Service Contents †¢ †¢ †¢ †¢ †¢ †¢ †¢ Case Summary Company Background The Starbucks Value Proposition Delivering on Service Caffeinating the World Starbucks’ Market Research: Trouble Brewing? Rediscovering the Starbucks Customer †¢ Suggestion Case Summary †¢ 5% ann. sales growth during 11years in a row (~2002) †¢ close to a recession-proof product (Howard Schultz) †¢ Lack of strategic marketing group and customer relationship management : OverlookingRead MoreStarbucks: Delivering Customer Service1374 Words   |  6 PagesStarbucks: Delivering Customer Service Starbucks is dominant coffee brand in North America, which also is well-known worldwide. Established in 1971 as coffee shop oriented to a niche of coffee purists, in late 1980’s it turned to be a constantly growing chain of stores that sold whole-beans and premium-priced coffee to mostly affluent, well-educated customers. In years 1992-2002 company was showing at least 5% annual growth. And by 2002 Starbucks was serving already 20M customers in 5886 storesRead MoreStarbucks Delivering Customer Service2297 Words   |  10 PagesSatisfied And Highly Satisfied Customers The story of Starbucks transformation from a small independent coffee shop tucked away in a corner of Seattle’s Pike Place Market to a cultural phenomenon spanning the globe is legendary. A number of factors have been attributed to the success - one being a keen understanding of its patrons. There are multiple methods used to obtain customer information and the value derived therein. Customer lifetime value is one. Customers are assets, and their valuesRead MoreStarbucks: Delivering Customer Service2332 Words   |  10 PagesSTARBUCKS: DELIVERING CUSTOMER SERVICE Background Case P.1 ïÆ'   According to their data, Starbucks are not always meeting our customers’ expectations in the area of customer satisfaction. They came up with a plan to invest an additional $40 million annually in the company’s 4,500 stores, which would allow each store to add the equivalent of 20 hours of labor a week. The idea is to improve speed of service and thereby increase customer satisfaction. P.1 ïÆ'   Day, Starbucks’ senior vice president ofRead MoreStarbucks : Delivering Customer Service1155 Words   |  5 PagesPROBLEM STATEMENT Starbucks has discovered that they are not always meeting their customers’ expectations in the area of customer satisfaction. Starbucks has to come up with an action plan to address this issue, considering its significant correlation and impact to sales and profitability. SITUATION ANALYSIS Company Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee, a ‘third place’. The brand is positionedRead MoreEssay on Starbucks : Delivering Customer Service1476 Words   |  6 PagesStarbucks: Delivering Customer Service Starbucks: Delivering Customer Service The elusive goal of customer satisfaction has long provided companies with endless headaches and difficult decisions. In the end, associating specific customer satisfaction metrics to company profit and loss would provide the undeniable proof needed to make changes, and then invest the required capital to address any concerns. Starbucks, not unlike the rest of the business world, has found itself in the same situationRead MoreStarbucks: Delivering Customer Service3831 Words   |  16 PagesStatement of the Problem How can Starbucks increase customer satisfaction while growing at the same time? Recommended Course of Action After evaluating each alternative (Exhibit 2), we recommend that Starbucks invest $40 million per year to increase labor hours per store in order to solve the problem with the quality of service. Starbucks should also set up an internal strategic marketing team. This will allow Starbucks to have a proactive feedback of customer satisfaction and hence faster improvementRead MoreStarbucks : Delivering Customer Service1149 Words   |  5 PagesPROBLEM STATEMENT Starbucks has discovered that they are not always meeting their customers’ expectations in the area of customer satisfaction. Starbucks has to come up with an action plan to address this issue, considering its significant correlation and impact to sales and profitability. SITUATION ANALYSIS Company Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee, a ‘third place’. The brand is positionedRead MoreStarbucks : Delivering Customer Service Overview Essay1243 Words   |  5 PagesStarbucks: Delivering Customer Service Overview Problem statement: In 2002, market exploration has exposed that Starbucks has an opening in gathering its consumer’s outlooks in relations of customer pleasure. On explanation of the marketing research statistics, Christine Day, Senior Vice President determined that the speediness of service was the foremost motive for this deterioration in customer contentment. So she proposed to increase the service period such that each order is served within 3 minutesRead MoreStarbucks: Delivering Customer Service Essay2319 Words   |  10 PagesOverview: * Starbucks is a global coffee shop chain and its headquarter is based in Seattle – U.S. It is considered the largest coffee shop company in the whole world. * It was established by 3 partners (Gerald Baldwin, Gordon Bowker and Ziev Siegl) Seattle – U.S. in 1971. In 1982 Schultz joined the team. Years later, the founders agreed to sell Starbucks to Schultz who took the company public. * The idea behind Starbucks was to make the coffee shop a third place beside home and work

Organizational Culture and Its Importance - 2639 Words

There is no single definition for organizational culture. The topic has been studied from a variety of perspectives ranging from disciplines such as anthropology and sociology, to the applied disciplines of organizational behaviour, management science, and organizational communication. Some of the definitions are listed below: A set of common understandings around which action is organized; finding expression in language whose nuances are peculiar to the group (Becker and Geer 1960). A set of understandings or meanings shared by a group of people that are largely tacit among members and are clearly relevant and distinctive to the particular group which are also passed on to new members (Louis 1980). A system of knowledge, of standards†¦show more content†¦To understand culture, we must understand all three levels. One additional aspect complicates the study of culture: the group or cultural unit which owns the culture. An organization may have many different cultures or subcultures, or even no discernible dominant culture at the organizational level. Recognizing the cultural unit is essential to identifying and understanding the culture. Organizational cultures are created, maintained, or transformed by people. An organizations culture is, in part, also created and maintained by the organizations leadership. Leaders at the executive level are the principle source for the generation and re-infusion of an organizations ideology, articulation of core values and specification of norms. Organizational values express preferences for certain behaviours or certain outcomes. Organizational norms express behaviours accepted by others. They are culturally acceptable ways of pursuing goals. Leaders also establish the parameters for formal lines of communication and message content-the formal interaction rules for the organization. Values and norms, once transmitted through the organization, establish the permanence of the organizations culture. ORGANIZATIONAL CULTURE IS ALSO A SYNTHESIS OF SUBCULTURES Sociologists discuss how distinct societies are composites of interacting subcultures rather than a single overarching culture. Organizations consist of subgroups thatShow MoreRelatedThe Importance Of Culture And Organizational Culture1647 Words   |  7 PagesThe importance of culture in the organization The organization culture as a leadership concept has been identified as one of the many components that leaders can use to grow a dynamic organization. Leadership in organizations starts the culture formation process by imposing their assumptions and expectations on their followers. Once culture is established and accepted, they become a strong leadership tool to communicate the leader s beliefs and values to organizational members, and especially newRead MoreOrganizational Culture and Its Importance2624 Words   |  11 PagesThere is no single definition for organizational culture. The topic has been studied from a variety of perspectives ranging from disciplines such as anthropology and sociology, to the applied disciplines of organizational behaviour, management science, and organizational communication. Some of the definitions are listed below: A set of common understandings around which action is organized; finding expression in language whose nuances are peculiar to the group (Becker and Geer 1960). A set of understandingsRead MoreCulture And Values And Importance Of Organizational Culture775 Words   |  4 PagesOrganizational culture is a set of shared norms and values that describes an organization (Ashworth P., 2015). Organizational culture is the only true and unique identifier (Ashworth P., 2015). It can be compared to finger prints, as it can be similar, but still unique compared to other organizations (Ashworth P., 2015). Products, innovations, strategies etc. can be replicated, but not an organization’s culture (Ashworth P., 2015). For customers, suppliers, employees, and all other stakeholders,Read MoreThe Importance Of Organizational Development And Culture1179 Words   |  5 PagesOrganizational development in healthcare was a very interesting course and I have learned so much in a short amount of time. It has enabled me to be a better worker, to analysis and view work situation from a different perspective. The most important information and action resolu tions that I would like to write in this personal application paper are the importance of organizational development and culture, how to recognize and avoid stressors, motivate employees, teamwork, conflict resolution,Read MoreThe Importance of Managing Organizational Culture2202 Words   |  9 Pages This essay will argue that organizational culture can and, should be managed. Increased business competition, amalgamations, globalization, acquisitions, business alliances, and other developments have created the need for management of organizational culture. The context of management of organizational culture is fundamental to much of the successive work on organizational efficiency. Introduction A central issue in management of organizational culture is how to overcome the Principle-AgentRead MoreImportance Of Organizational Culture At Maheen Waqas2294 Words   |  10 Pages†¢ Importance of organizational culture: By: Maheen Waqas So far we have discussed the meaning, characteristics, types, liabilities and sustaining the organizational culture with in the company’s structure. The most crucial part is the importance .i.e. why do we need to develop such cultures and how far it affects the company and industries in reality? We will discuss the importance of organizational culture by jotting down various points. We have come to know that variousRead MoreThe Importance Of Power Within Organizational Culture758 Words   |  4 PagesKnowing the functionality of power within organizational culture, it is then apparent that organizations can effectively improve through the disbursement of power, bringing innovation and creativity. Organizations need to be adaptable to external environmental change in to survive and become learning organizations. However, concentrated power cultures like traditional authoritarian bureaucracies respond too slowly to change. Though the competitive success of many organizations n ow depend on the rateRead MoreBest Buy - the Importance of Organizational Culture and Change1099 Words   |  5 Pages- The Importance of Organizational Culture and Change Organizational cultures that can be a liability to an organization include those that create barriers to change, create barriers to diversity or barriers to mergers and acquisitions. (Robbins, S. P. 2011) Organizational cultures are also good for change and revitalization of a company. This paper will provide background information on Best Buy and the ROWE (Results-Only Work Environment) Program. This paper will describe the culture of BestRead MoreThe Importance Of Organizational Culture And Quality Control Standards1087 Words   |  5 Pagesthe control standards outlined in the auditing textbook (Alvin et al., 2012). The following sections include my professional opinions and recommendations of the quality control procedures at Abernethy and Chapman. Leadership Responsibilities Organizational culture is an important determining factor in the way in which the quality control standards are adhered to. According to the information provided, yourself and the other partners at Abernethy and Chapman, believe in continued emphasis on high qualityRead MoreThe Importance Of Striking A Balance Between Organizational Structure, Design, Culture, And Strategy1070 Words   |  5 Pagesdynamic, adaptable, and efficient. Prosperous companies continually transform and grow to meet the needs of their environment (Jones, 2013). This paper examines the importance of striking a balance between organizational structure, design, culture, and strategy in order to achieve stability in a continually shifting organizational environment. Introduction The brevity of technological changes in communications and product development have produced rapidly changing, turbulent, global markets.

Foucault History of Sexuality/ A Reading Free Essays

According to Foucault, power from the 18th century began to be exercised in two dimensions. The first one was formulated by the disciplinary techniques and methods of ‘bio-power’, the power over life which increased the capacities of the human body, and at the same time enhanced its economic utility. The second dimension focuses around the exercise of bio-power over the body and its vitality. We will write a custom essay sample on Foucault: History of Sexuality/ A Reading or any similar topic only for you Order Now Foucault focuses on relations of power and knowledge but his immediate object of analysis was sexuality because it concerns with both, the relations of power of the individual as well as the society. Sex was supposed to be located at the centre of the two axes of the development of political technology of life. Sexuality in Foucault’s work thus achieved an important means of addressing the question of formation of the subject. The issue of sexuality emerges at several points in Foucault’s works but it is only approached in a limited and sustained manner in ‘History and Sexuality’. The essays constitute the central theme of the history of sexual conduct and behaviour, and the analysis of philosophical and religious ideas on sexuality so as to reach an understanding of the formation and the development of the experience of sexuality in modern societies. He keeps shifting from keeping a historical focus to more analytical concerns in his work on sexuality. The Introduction of the essay provides an analysis of sex as an historical theory rather than as the most basic innate human element. Foucault compares and analyses sex and sexuality in relations to power and knowledge and extends the study further to dissect the modes of what he calls the ‘objectification’ through which human beings are made into subjects. In the beginning, the historical focus moves from the post-enlightenment period of the 18th and 19th century events to a period encompassing the centuries immediately before and after the death of Christ right up to the middle ages, further onto an analysis of Greek and Christian texts. In the following volumes relations of power, through which individuals form and change themselves through the techniques of the self are focused upon. Foucault begins by analyzing the popular Victorian concept of sexual experience that sex was used as a means of repression and as a symbol of power. He questions the general belief of ‘repressive hypothesis’ to reach an understanding of the relations between power and sex. As an effect to that he formulated a set of questions like, why has sexuality been so widely discussed? , what are the links between these discussions and the pleasures and power effects that were caused by them? Etc. This hypothesis describes the history of western societies after the 17th century as a period in which a series of prohibitions laid down on the individuals and their physical behaviour. By the coming of the Victorian age, sexuality was confined and controlled to home and marriage, except for the licensed access to sex in markets and brothels. This prohibition of sexuality is seen by Foucault as having some similarity to the general repression due to capitalism and its class related problems. Foucault argues that another sexual tendancy is also evident in the increase of discourses concerned with sex. There emerged a political, economic and technical incitement to talk about sex. From this point onwards, sex became an object of administration, management and the government. He argues that a proof that sex was implicitly present as an object of inquiry was the government’s focus on population. Population became an object of government and administration with the realization that it had its own limitations. The governments became more aware and concerned of the economic, moral, health and political problems of their populations. This in turn lead to a study and a minute analysis of various influences on population like birthrate, legitimacy of births, age of marriage, frequency of sexual relations, fertility etc. Therefore as on one hand, sex became confined to home and the licensed married couple, on the other hand, it also became a governmental matter between the state and the individual. Sex became a public issue open to discourses, analysis and a matter of gaining knowledge in. This resulted in the emergence of the 18th and 19th century discourses on sexuality through the fields of medicine, psychiatry, criminology and social work. Foucault comments that the past three centuries reveal a vast accumulation of endless discourses on sex and sexuality. We can thus say that modern western societies were distinct not for their repression and censor of sex, but rather for their simultaneous subjection of sexuality to never ending discussions and their curiosity for exploring of the secrets of life and birth. We may then conclude that all different legal, medical and moral discussions had in the end, cultivated a reproduction of labour capacity and the preservation of the prevailing form of social relations. Foucault argues that if the increase in these discussions was governed by the intention of eliminating fruitless pleasures, then they had failed as the 19th century saw a bifurcation of sexualities into many perversions. Foucault suggests that power did not prohibit or eradicate extra-conjugal, non-monogamous sexualities, on the contrary they were multiplied. The form of power to which sex was subjected did not set boundaries for sexuality. It extended the various forms of sexuality, pursuing them according to lines of uncertain analysis. It did not exclude sexuality, but rather included it in the body as a mode of specification of individuals. It did not seek to avoid it but attracted its varieties by means of complex gyre like structures in which pleasure and power reinforced one another. Thus the manifold sexualities, sexualities of different ages and those fixated on particular tastes, all formed equations of power. Perverse forms of sexuality are then seen as the effects or the products of the exercise of a type of power over bodies. This extension of power over bodies, conduct and sex, does not produce repression, but an incitement of unorthodox and perverse sexualities. Thus Foucault’s argument that we need to abandon the hypothesis of increased sexual repression associated with the development of modern industrial societies. Power in its exercise has not taken the form of law, it has been positive and productive rather than negative, and has ensured an increase of pleasures and a multiplication of sexual perversions. In the 19th century, sexuality was constituted in scientific terms. Within western societies, there developed a ‘scientia sexualis’, whose objective was to produce real and honest discourses on sex, the truth on sex to be precise. At its centre was a technique of confession, whose history may be traced back through the middle ages in western Europe to the first centuries of Christianity. From the Christian penance to the psychiatrists couch, sex has been the central theme of confession. Foucault argued that with the rise of protestant religion, anti-reformation and the 19th century medicine, confession spread beyond its traditional Christian usage and entered a diverse range of social relationships, an effect of which was the constitution of archives of the truth of sex inscribed within medical and psychiatric discourses. Within modern societies this intersection of confession with scientific investigation constructed the domain of sexuality as problematic and thus needing interpretation and therapy. In short the object of investigation became to uncover the truth of sex, to reveal its secret and thus to gain knowledge of individuals and their behaviours. As a result of this, sex became not only an object of knowledge, but the focus of our being, our truth. Although the concept of power is central to both the analysis of penal incarceration and the preliminary work on sexuality, in no sense does Foucault’s work constitute, or even attempt a formulation of a theory of power. At the most what is presented is the critique of the prevailing formation of the exercise of power which lies at the foundation of both sexual repression and alternative hypothesis in which desire is conceived to be constituted in the form of law like rules. Such a conception of power has structured the analytical field of inquiry in terms of problems of right and violence, freedom and will and the state of sovereignty. According to Foucault’s view power is relational. It is not born from a particular site or location. It is a concept which refers to an open, organized, hierarchical group of relations which are both unstable and local and the analysis of sex proceeds by analyzing the complex relations between the discussions on sex and on the multiplicity of power relations associated with them. There emerged four strategic unities associated with the production of the discourses on sexualities in the 19th century. These constituted of the specific mechanisms of knowledge and power, centred on sex and the four sexual subjects. The strategic unities were: a hysterization of womens bodies, a pedagogization of childrens sex, a socialization of procreative behaviour and a psychological analysis of perverse pleasures. And the subjects were hysterical women, a masturbating child, a Malthusian couple and a perverse adult respectively. According to Foucault, these four unities do not represent mechanisms for controlling or regulating pre-existing forms of sexualities, rather they represent the relations of power and knowledge articulated in medical, pedagogical, psychiatric and economic discourses. In Foucault’s view, from 19th century onwards the ‘Deployment of Alliance’, a system of rules and practices defining the permitted and the forbidden relations between sexual partners, has been paralleled by the development of sexuality operating through techniques of power rather than a system of rules. Whereas the former is concerned with the link between partners, the latter, the deployment of sexuality manifests a different connection to the economy through the cultivation of the body, ‘a body that produces and consumes’. The family gradually became a transmission of the strategies of ‘sexualisation’ that emerged in the 19th century. Foucault’s theory is that in the first instance, it was in the ‘bourgeois’ or the aristocratic family that the sexuality was given a status of a medical problem. The psychological convergence of sex thus began with the bourgeoisie with a sexualisation of the idle and the nervous woman with the self-abusing child. The objective was to constitute a body and a sexual identity for the bourgeoisie to ensure the vigour and longevity of the classes that ruled rather than a repression of the class that was exploited. This new distribution of pleasures had as its initial purpose the self affirmation of the bourgeoisie by a specifically political ordering of life in which a technology of sex was fundamental. Just as the aristocracy constructed a sense of itself, its special qualities and its difference from other social classes in terms of concept , so did the bourgeoisie, through a conception of a sound body and a healthy sexuality articulated in biological and medical discourses, sought to affirm its present and future specificity. Turning to the lower orders, the working classes, Foucault argues that just as the Christian technology of the flesh had exercised a little influence over their rude sensuality, so for a good while they remained untouched by deployment of sexuality. But gradually from the 18th century however, a series of developments like the identification of problems of birth control and the development of juridical and medical measures to protect society from perverse forms of sexuality, precipitated a diffusion of mechanisms of sexualisation throughout the society. This effected in the working class being subject to the deployment of sexuality. However the sexuality of the working class was in no way synonymous to the bourgeoisie, there is no sense in which Foucault’s analysis brings us to this interpretation. The practice of sexuality in modern western society is not conceived by Foucault to be either collective or united. On the contrary, the forms taken and instruments employed are conceived to have varied in relation to the social class. The domain of sexuality in Foucault’s works is presented as one of the most important concrete arrangements through which power has been exercised over life in modern western societies. It is the key element in the emergence and development of the measures of supervision which have constituted the foundation of forms of public provision and welfare. The exercise of a pastoral or caring power over life in general and in particular is presented as a fundamental or defining characteristic of modern societies and as a necessary precondition for the distribution of capitalist economic relations throughout social life. It is because of this articulation of the phenomenon of human existence that the general social significance of the deployment of sexuality is initially focused on by Foucault. The specificity of modern western societies is associated with a particular historical transformation or shift of the emphasis from exercise of absolute power by or in the name of the sovereign, literally to take life, to the emergence and development of governmental technologies of power directed towards an administration of the processes of life in order to increase their economic utility. The two basic forms in which power began to be exercised over life from the 17th century are: * An anatomo-politics of the human body, * A bio-politics of the population. The first form according to Foucault concerns the exercise of power over the life of the body and is exemplified by the disciplines and techniques directed towards the increase of bodily forces and capacities. The second form in which power has been exercised over life is that of the management and regulation of the population, the body as a species and its mortality and fertility issues. The emergence of the technology of bio-power constituted an important event and signified a shift away from unstable, dramatic and ceremonial exercises of sovereign power towards an investment of the processes of life by an economic and efficient form of power. The emergence of bio-power designated the moment at which the phenomena of human existence were submitted to the calculation and order of knowledge and power. At the intersection of the two axes along which the exercise of power over life developed, namely the disciplines of body and the regulation of populations, lies the political issue of sex. Sex achieved importance as a political issue because it offered access to both life of the body and the life of the species so that we comprehend the pursuit in dreams, behaviour and beyond the truth of sexuality. Foucault deals with various modes of explaining the relations of power and knowledge through which human beings are made subjects. Foucault not only rejected the belief that sexuality is predicated on a biological given sex, but argued that the autonomy given to sex was an effect of the deployment of sexuality. Foucault argued that the category of sex established through the deployment of sexuality in the course of the 19th century performed a number of functions. It offered a principle of unification through which anatomical elements, biological functions, conducts, sensations and pleasures could be presented as the underlying cause of behavioural manifestations, as a secret to be discussed and interpreted. Through such proximity to biology and physiology, the knowledge of sexuality gained a semi-scientific status and contributed to the development of a process of normalization of human sexuality to the determination of normal sex and its various pathological corollaries. The idea of sex as the latent, secret force repressed within us allowed power to be conceptualized solely as law and taboo and thereby hiding the positive relation of power with sexuality. The corollary of this position is of course that it led to the equation of human liberation with the discovery and expression of the secret of sex and sexuality. The final section of the idea of sex outlined by Foucault focuses on the process by which human beings become subjects. It is through the idea of sex that each individual has to pass in order to have access to his own intelligibility, to the whole of his body and to his identity. Thus Foucault’s position is that the exercising of power over life has advanced through the deployment of sexuality and its construction of sex as the secret of existence to be discovered and articulated, as a force to be liberated and realized, and be synonymous to our very being. This arises from the fact that in his view sex-drive cannot be free of power. It is an effect of the deployment of sexuality and of the exercise of technologies of power over life. Sex is not the underlying reality beneath the illusory appearance of sexuality, on the contrary, sexuality is a typical historical formation from which the notion of sex emerged as an element central to the operation of bio-power. In western civilization there has been a tendency to associate the theme of sexual austerity with various social or religious taboos and prohibitions. Foucault argues that in fact it seems to have been quite different. To begin with, moral considerations of sexual condition were subject to a fundamental gender dissymmetry. The moral system was produced by and addressed purely to free men, to the exclusion, to the exclusion of women, children and slaves. A second significant feature of the moral system is that it did not form fundamental prohibitions or taboos in relation to forms of sexual austerity, rather it intended to present or propose modes of conduct appropriate and relevant for men in view of their right, power, authority and freedom. Foucault states that in the texts of Greek or Gaeco-Roman antiquity, the emphasis as far as moral considerations are concerned tends to be placed on practices of the ‘self’, rather than on codes and conducts in terms of the permitted and the prohibited. I have tried to make a thorough reading of Michael Foucault’s essay the ‘History of Sexuality’ and found that it effectively establishes that the roots of our modern sexual ethics go back to ‘Antiquity’. Although the emergence of Christianity did not introduce a novel code of sexual behaviour, it did transform people’s relationship to their own sexual activity. Although the essays address themselves explicitly to the question of the so called ‘problematization’ of sexual activity, they also are important for their implications for an understanding of the art of government which developed in modern western societies. How to cite Foucault: History of Sexuality/ A Reading, Papers

Loyalty Essay Example For Students

Loyalty Essay . Be Loyal is to be faithful to ones friends , principles , country , school , job , etc. Loyalty Essay is a tenet that everybody have , animals have it too . Gorillas are a clear example of it . In Africa these great apes live in group . As many as thirty gorillas may live together, but there are more likely to be from six to seventeen animals in a group . The group always include at least one full-grown male that by this time has grown a saddle silver hair on his back . Whithin the group there are often one or more younger black back males , a few females , and a number of youngsters and infants . A mature silverback at least twelve years old is their leader . This enormous gorilla decides when and where the group travels , feeds , rests and sleeps . The leader is the chief protector of the group . DArtagnans bravery also allows him to become a soldier, and later, a musketeer. It also gives DArtagnan the courage to battle against the cardinal, despite his power. Thus, his bravery also gets him into trouble. DArtagnan is constantly at battle against the cardinal and his agents. However, DArtagnan is not alone in his battles. His friends support him throughout the book. And, DArtagnan is equally allegiant to his friends. He supports his friends whenever the need arises. An example would be DArtagnans choice to fight with his friends in their first melee with Rochefort. DArtagnan is indubitably loyal to his friends, as they are to him. Loyalty Essay is a prominent theme in the book. It is the very essence of the characters, All for one and one for all. The four friends are devoted to each other and prove it throughout the book. The friends all nobly stand by each other in their battle against the cardinal. On several occasions DArtangnan calls upon his comrades to help him in his quests. DArtangnan tells them nothing of the details simply that they are likely to perish on the journey. Yet, all the friends immediately and without query agree to assist DArtangnan. Another example is DArtangnans extreme loyalty to the queen and his love Madame Bonacieux. DArtagnan accepts several dangerous missions from the queen. He risks life and limb to help save the queen from scandal. And again endangers himself in an attempt to rescue his beloved Madame Bonacieux. It is DArtagnans loyalty that actually makes him a musketeer. The Cardinal, DArtagnans archenemy, is so impressed by the Gascon, that he makes him a musketeer and later makes him an officer. Another example of loyalty displayed in the book is the fidelity the servants have for their masters. They travel along with the four brave musketeers and share in the same danger that their masters endure. The setting plays a crucial role in The Three Musketeers. The time period represented in the book differs from modern times. It is an age of chivalry and gentlemen. There are certain societal expectations, especially on a young nobleman like DArtagnan. These pressures are why DArtagnan is so eager to fight and uphold his honor. The laws of chivalry also create the paradox of the cardinal being DArtagnans archrival and yet still act as his friend at times. Also, it was an age of Aristocracy. But, the cardinal also possessed great power, due to the mainly catholic nature of France at that time. Another significant element is the hostile state between France and England. This is meaningful during the trysts between the queen and the Duke of Buckingham. Also, since the book occurs before the advent cars or airplanes, transportation was limited to ships or horse-powered transportation. .ue10226200e0a292eecc8a90156fd16af , .ue10226200e0a292eecc8a90156fd16af .postImageUrl , .ue10226200e0a292eecc8a90156fd16af .centered-text-area { min-height: 80px; position: relative; } .ue10226200e0a292eecc8a90156fd16af , .ue10226200e0a292eecc8a90156fd16af:hover , .ue10226200e0a292eecc8a90156fd16af:visited , .ue10226200e0a292eecc8a90156fd16af:active { border:0!important; } .ue10226200e0a292eecc8a90156fd16af .clearfix:after { content: ""; display: table; clear: both; } .ue10226200e0a292eecc8a90156fd16af { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue10226200e0a292eecc8a90156fd16af:active , .ue10226200e0a292eecc8a90156fd16af:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue10226200e0a292eecc8a90156fd16af .centered-text-area { width: 100%; position: relative ; } .ue10226200e0a292eecc8a90156fd16af .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue10226200e0a292eecc8a90156fd16af .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue10226200e0a292eecc8a90156fd16af .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue10226200e0a292eecc8a90156fd16af:hover .ctaButton { background-color: #34495E!important; } .ue10226200e0a292eecc8a90156fd16af .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue10226200e0a292eecc8a90156fd16af .ue10226200e0a292eecc8a90156fd16af-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue10226200e0a292eecc8a90156fd16af:after { content: ""; display: block; clear: both; } READ: Registrant architecture Essay Also, communication was limited to messengers. This allows for events such as the love affair between the queen and the duke to occur. It also increases the importance of having contacts, such as the cardinals ring of spies. Bibliography: The Three Musketeers .